According to the survey, the current delivery market in Hong Kong is dominated by Foodpanda and Deliveroo. Deliveroo, a British food delivery platform, saw a 1% increase in overseas orders in the first quarter of 2023, compared with a 12% increase in its home market in the UK and Ireland. However, the overall penetration rate of Hong Kong’s take-out market is low, and there are pain points such as high threshold of starting delivery and long delivery time.
(Picture from the Internet)
Entry reserve
At the delivery platform, riders bear the entry fees themselves, which requires them to buy uniforms and motorcycles. Basically, they have to spend HK $2,000 to buy equipment before they even start to work, which has become a big problem for riders to find employment.
(Picture from the Internet)
In Hong Kong, there are no stores that provide delivery power for food delivery riders. As a result, some riders choose bicycle delivery and foot delivery due to the high cost of buying motorcycles themselves and the difficulty of charging them, which eventually leads to low prescription and less income, forcing them to change their profession.
And delivery platforms in China have better protection for riders, rich experience in market operation and strong customer sources. Due to the advantages of high reputation, fast aging, low threshold and more professional delivery, it successfully enters the Hong Kong market. In Hong Kong, it adopts the strategy of gradual area expansion, taking the densely populated Mong Kok and Tai Kok Tsui as the first stop, and then gradually expands the new district. The plan is to complete territory-wide coverage within this year.
The initial rider recruitment in Hong Kong, there are about 8962 subscribers, but also brings 8000+ electric vehicle rental demand opportunity, rider entry also has certain requirements, divided into walking distribution, bicycle distribution, cycling distribution, cycling distribution requires riders at least 18 years old or above, but also provide their own motorcycles, obviously, Electric bicycle distribution time faster, more orders.
Electric car rental empowers riders
Hong Kong’s demand for motorcycle rental market will become stronger and stronger, and the coverage of the whole region within the territory, while preparing for distribution, enabling should also be synchronized, at the same time, electric vehicle rental stores are more secure, support riders from borrowing cars, rental goods, electricity, repair, maintenance, emergency rescue, vehicle insurance and other one-stop needs.
At the same time, in order to fully meet the rider’s racing experience, it can also realize the delivery experience of unlocking the rider keyless and locking the car by induction. If the rider goes to a more complex area, he can also conduct destination navigation and one-button car search through the platform, so that the distribution efficiency is faster.
Post time: May-26-2023
